Archive for September, 2008

Phreadz : Social Media, Networking and Conversations.

Every day, millions of people create content on the web; using their idea to inform, educate, entertain, connect and communicate. Through video, images, text, audio and links (“V.I.T.A.L”), people are using multimedia to form new relationships and networks around the world.

‘Social Media’ and ‘Social Networks’ are rapidly becoming crucial to our “digital lifestyles”, helping us discover new things and make informed choices based on personal recommendations and opinions from our friends and others in our extended global networks.

Companies, clubs, brands and creative artists from all genres are increasingly using social media to grow communities and networks around their offerings, building on the trust and relationships formed by the openness and transparency which it enables.

Phreadz embraces this evolving tidal wave in ‘social-multimedia’; by making it easy for its members to create, publish and share content and opinions from a desktop or mobile device.
Phreadz is a ‘social multimedia forum system’ where content is posted and replied to by community members, creating compelling and engaging ‘conversational threads’ using multimedia which can be shared and re-branded in many places at the click of a button.

Phreadz can provide public or private ‘channels’ dedicated to specific groups, topics, events or brands making it easier to engage the members in any particular area, away from the common ‘forum lobbies’. Each dedicated Phreadz channel can be fully branded and customised to fit the intended audience participating.

There are several ways to start or contribute to a conversation thread.

A post on Phreadz can be:

A Phreadz post and its replies can be easily shared using:

Phreadz is developing an API (Application Programmers Interface) making it easy for third parties and developers to create their own customised applications and interfaces to view and post content from any site or device which supports RSS, JSON or OPML data.


Phreadz currently has around 500 passionate and active testers trying the closed beta testing phase. Phreadz has obtained its first paying client for a bespoke white-label system at a university in the UK.

To see what a Phreadz ‘channel’ looks like without an account, please visit one of the current ‘public channels’ built around recent (and ongoing) special events:

Phreadz was ‘bootstrapped’ and built in its entirety by myself (Kosso) on a single server and is actively seeking new customers. Phreadz will soon be looking to raise some seed funding from angel investors to provide the rapid growth in network, hardware and human resources it needs to kick start it and open up registrations to all.

©2008 Kosso : Phreadz Networks Limited.

Spore : Documenting the history of the Phreadzasaurs!

Over on the games channel on Phreadz, I have been uploading historical artifacts from the evolution of my creatures in Spore. Oh yeah. Phreadz has some fearsome creatures behind it! On the look out for the Raccoons! Hehe.

Click the green button in the top right of the player to see the story so far… 😉

Vodpod videos no longer available.

Sit back and watch how this amazing game develops. You start off as a hungry amoeba. Then you have to grow legs and take off to the land to evolve your new species, which you design entirely using the really fun tools. It’s incredible the amount of scope for creatures in this world.

The gameplay can sometimes be a bit tedious and frustrating, but the cutaways and characters are pretty rewarding and fun.

I had a pain installing it due to the DRM service not working when it should. But once I got over that, I was fine with it. EA Games are getting a LOT of stick for it though. It’s apparently now the most pirated game ever! Pirate Bay have had it on their top list for a week or so.

I bought my one months before it came out. Was it worth it? I think so, but they’re quite restrictive on how many times you can install it, which seems to have annoyed a lot of people, with Amazon customers showing it as the worst rated game.

Who is this ‘kosso’ anyway?

I am a 'Createc'. A creative technologist, entrepreneur/ hacker/ geek. Worked on building things on the web for over 12 years.

Used to work at BBC News interactive and created the publishing and delivery systems for video news to get distributed on huge screens in major railway stations around the country.

I left the BBC to become CTO / sole-lead architect/developer at for three years.

I have now left them to build a start up a new system called 'Phreadz', which is a 'Social Multimedia Conversation Network', integrating everything that is 'V.I.T.A.L' to us on the web. Video, Images, Text, Audio and Links.

I built the whole thing my myself. I programmed every line of code and positioned every pixel. I'm looking forward to attracting an hiring new members of the team to help me out! :)

There are currently over 1000 happy and helpful beta testers on the system so far and one client of a white-labelled solution.

@kosso : twitter

kosso's flickr stream

September 2008


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