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My take on Apple, section 3.3.1 of the ToS and Appcelerator’s Titanium

Recently, Apple decided to add a clause into the (beta) Terms and Conditions of it’s developers tools:

It states:

3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).

Just some facts about Appcelerator’s Titanium tools and their app creation process, which we hope will see them on the safe side of Section 3.3.1:

“As a pre-requisite to using Titanium, developers must install the Apple iPhone SDK and Apple XCode development toolchain.

They must install Titanium on a Macintosh and they must have a valid Apple Developer membership before they are even able to create a Titanium-based iPhone/iPad application.

Titanium produces a valid XCode project (*.xcodeproj) at application creation, generates Objective-C (and sometimes C/C++) and executes the xcodebuild to compile the XCode project into a native application using Apple’s published APIs.”

The tools launch Apple’s iPhone simulator to test applications, create the correct Apple binary for integration to iTunes when testing the signed application on a device and uses all the certified Apple tools for signing to create the final distribution.

“The developer must obtain their own Apple signing certificate for creating applications with Titanium and Xcode and the developer uses their own Apple iTunes Connect membership and login to upload the package to Apple for submission. ”

via their developer blog :

Adobe’s CS5 however, would allow developers to build iPhone app on Windows, which I’m sure is an absolute no-no. The process appears to be quite a kludge (of the AIR publishing process), from what can be seen in this tutorial by Lee Brimelow (who was extremely vocal about his disdain for Apple in a recent blog post: )

See his tutorial on Adobe’s app creation process here :

One thing to note after watching this tutorial is the resulting iPhone app filesize of the (less than 20 lines of AS3 code) Flash app: 3.2Mb !

That’s pretty big for what it is! And this makes me wonder what else Adobe are bundling with the app. Possibly its ‘LLVM’ (a low-level virtual machine – which is known as an ‘Ahead Of Time’ compiler – see here from Adobe: – as opposed to a ‘Just In Time’ compiler, which is effectively what the desktop Flash player is)

The Phreadz iPhone application : built with Titanium

I have been using Titanium to create a far more complex app than this example for the iPhone for Phreadz (see image above), which is capable of doing some things that none of the other potential offenders’ platforms are possible of doing (taking and manipulating photos, recording videos, recording audio, etc.etc) which I write in JavaScript, which then gets compiled using the process stated above to create a proper, signed iPhone app for submission to the AppStore.

The resulting file size of the app? Only 1.6Mb. Amazing.

Another key issue here is that Titanium is completely open source, compared to Adobe’s very much closed platform.

ps: I’m not a Flash hater at all (as many readers who have known me for years will know). I’ve built many useful things on their platform for many years – when it makes sense to. And I agree that desktop performance of it can be awful – what with web pages and blogs literally riddled with them, often causing any browser to crash.

Adobe should concentrate on making their tools support the output of HTML5 .

I have had no experience of Monotouch or Phonegap, though from what I can gather, Phonegap (which is extremely simple, yet limited to what it can actually do beyond what a browser/webapp can do – but with some hooks into a few of the hardware APIs) might also be on the safe side too, since they ironed out issues with Apple a while ago.

UPDATE: PhoneGap use has now been approved under these new terms. See:

I, along with many other developers and evangelists fully support Appcelerator and their Titanium tool for iPhone app development. I have found it to be the most exciting and enabling project I have ever seen in many years (15) of mobile and web development.

I’m seriously crossing my fingers for Appcelerator. The hard work they have done to enabled so many great things to be built for the iPhone, the iPad, Android as well as on desktops for OSX, Windows and Linux is truly remarkable.

This story has generated a huge amount of discussion on blogs posts from places like TechCrunch that it’s definitely fired up a lot of passion on both sides of the argument.

New Blog Location :

Hi all.

Firstly, I hope you all had a Merry Christmas and have a Happy New Year!

Secondly, I thought I should mention that I have finally got around to setting up my own server with all the required gubbins to host the latest WordPress on it.

So, you can now find my blog over at !


Oh yes… it’s a new me! See you there!

Spore : Documenting the history of the Phreadzasaurs!

Over on the games channel on Phreadz, I have been uploading historical artifacts from the evolution of my creatures in Spore. Oh yeah. Phreadz has some fearsome creatures behind it! On the look out for the Raccoons! Hehe.

Click the green button in the top right of the player to see the story so far… 😉

Vodpod videos no longer available.

Sit back and watch how this amazing game develops. You start off as a hungry amoeba. Then you have to grow legs and take off to the land to evolve your new species, which you design entirely using the really fun tools. It’s incredible the amount of scope for creatures in this world.

The gameplay can sometimes be a bit tedious and frustrating, but the cutaways and characters are pretty rewarding and fun.

I had a pain installing it due to the DRM service not working when it should. But once I got over that, I was fine with it. EA Games are getting a LOT of stick for it though. It’s apparently now the most pirated game ever! Pirate Bay have had it on their top list for a week or so.

I bought my one months before it came out. Was it worth it? I think so, but they’re quite restrictive on how many times you can install it, which seems to have annoyed a lot of people, with Amazon customers showing it as the worst rated game.

Phreadz is “Social Meta Multimedia!”

It’s been a very busy few weeks!

I’m happy to announce that Phreadz has really gone ‘meta’!

Thanks to the guys at releasing their API, members can now pull in a post from! Great work guys! 🙂

Phreadz is a ‘Social Multimedia Conversation Network’ which lets members thread conversations together by recording or uploading a video/audio/photo in the browser and allows the sharing of posts from YouTube,, Qik, Seesmic, Vimeo, Viddler, Flickr (photos too!) even presentations from SlideShare! This can (and does) lead to incredibly rich and engaging (and entertaining!) conversations.


For more news about this announcement:

TechCrunch : Releases Video Status API (500 Invites)
The Inquisitr : 12seconds releases an API, complete with launch partners
C-NET News : Video status site 12seconds launches API
Mashable: 12seconds API Launches with Blippr and TweetDeck as Partners
ReadWriteWeb : Launches API, Partners With Tweetdeck, Phreadz, and Blippr
Venturebeat : 12seconds extends its 15 minutes of fame with an API

Here’s how easy it is!

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PHREADZ » MacBook Pro Power Adaptor MagSafe FAILURE

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Flabbergasted at how poorly there connectors are made and cost FIFTY NINE EARTH POUNDS to get a new one!! Just for a failed spring, which then started going black!


Far too much to do on Phreadz to do too much of this. But it’s fun! :)’we’ shall return!

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more about "ATTACK OF THE KLONES!", posted with vodpod


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more about "THE PHREADZ KLONES", posted with vodpod

PODCAMP : PHREADZ CHANNEL – public access!

We LOVE PODCAMP! But unfortunately, we couldn’t make it to Boston this year! 😦 So, as a tribute and an experiment, I have set up PODCAMP.PHREADZ.COM as a publicly accessible Phreadz channel. Non-members can only view posts for now.

This is also giving people at podcamp the chance to kind of ‘audition’ for a Phreadz tester account. See the page for instructions. 😉

Check out the welcome post by me here :

I plan to do alot more things like this in the future, so stay tuned! And HAVE PHUN!! 🙂

ps: ‘Phreadz’ rhymes with ‘threads’ 🙂

1938 Phreadz Kudos

Thanks Loren! And I truly appreciate your support and ‘matter of fact’ delivery.

Seriously. Kick ass. This means a lot.

And congratulations on the C-NET gig! Have fun with it! 🙂


One of our most creative testers, Deek came up with an excellent ‘meme’ today for ads for things which don’t actually need advertising!Awesome!! 🙂 I love it!

Click the green arrow to autoplay the whole thread from start to finish! 🙂

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Who is this ‘kosso’ anyway?

I am a 'Createc'. A creative technologist, entrepreneur/ hacker/ geek. Worked on building things on the web for over 12 years.

Used to work at BBC News interactive and created the publishing and delivery systems for video news to get distributed on huge screens in major railway stations around the country.

I left the BBC to become CTO / sole-lead architect/developer at for three years.

I have now left them to build a start up a new system called 'Phreadz', which is a 'Social Multimedia Conversation Network', integrating everything that is 'V.I.T.A.L' to us on the web. Video, Images, Text, Audio and Links.

I built the whole thing my myself. I programmed every line of code and positioned every pixel. I'm looking forward to attracting an hiring new members of the team to help me out! :)

There are currently over 1000 happy and helpful beta testers on the system so far and one client of a white-labelled solution.

@kosso : twitter

kosso's flickr stream

August 2020


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